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5
Establish a Vision
What does ‘success’ look like to you, both 12 months down the track and then 5 years from now?
Think of us as the ARCHITECT behind your business growth
Taking you from infancy> impactful, we help you design a business that communicates and delivers a marriage of
What you care about,
what your clients are seeking, and what sets you apart
OUR WORK
OUR Services
Learn MoreYes, we have a CREATIVE flair for storytelling and design detail. But it’s the strategy at the base of our work, that makes your marketing effective.
COMMON QUESTIONS
Whats the difference between marketing and business strategy?
Business strategy focuses on the overall goals and objectives of your business, while marketing strategy focuses on the marketing activities that will help you achieve those goals and objectives. They go-hand in hand. And, we provide both services - with the added bonus of being brand building experts.
Are you a marketing agency?
Yes. But here's the thing, Marketing is so broad! And after 7 years of working with countless small businesses, not one of our clients has ever been in a strong enough position to start marketing promotion effectively. We always need to go back to basics, so to speak, and strengthen their business and brand strategy first (their marketing won't perform well enough as is). Then we get their website in order. Then...we look to create a 12 month marketing plan that includes tactics to grow (this typically includes an organic and paid content strategy, building a strategic partner network, etc).
What's the best feedback you've received?
Emma - "when you're in a project, you fully immerse yourself in it. And, it's like you become part of the business as it's as if you were invested as much as I was as the business owner. You genuinely cared and you just get it" That was from the lovely Cassie @thebasecollective
Do you specialise in an industry?
We understand service-based businesses really well. And, while we tend to attract many law and financial firms, we deliberately keep our doors 'open' to other businesses because that's how our ideas remain so. We've seen it before, working with too many skin care brands for example, makes your ideas stale.
How big is your team?
Small enough to feel like you gain a partner in business, but with the ability to scale from 3-15 in the space of a week. Our business is based on a contractor model that enables us to be dynamic, as small businesses need. Basically, we rope in the right people we trust, when the time is right.
Do you offer graphic design services?
Yep, we sure do. But only if we have helped you with your strategy first.
Do you offer copywriting services?
Yep, we sure do. But only if we have helped you with your strategy first.
Where are your clients commonly at, before they start working with you?
Re: our 1-on-1 consulting - besides wanting to grow, many feel that their current business doesn’t reflect who they are and the reputation they want to build. Often they struggle to find and articulate words that describe what they do. And, many love to work with us to nut out who their ideal clients are, and how to devise a strategy to stand out to them.
Re: our start-up options - some of our start-ups want to get up and going fast! So, they opt for our face-to-face 'co-creation workshop'. Others want to take their time and opt for our 6month DIY offering that helps them build a strong strategy with 1hr each week. Others want to plug their gaps with our tools, at their own pace.
What do you mean by 'blending business and brand strategy'?
We blend your business and brand strategy, into one overarching plan of action. We look at the direction you want to take your business in and consider the clients you want to really hone in on. We can help reshape yours services, recommend a customised tech-stack and considering your pricing model. We then get to work and unpack the opportunities that exist to stand out in your industry. That's where our creative brains kick into gear, as we come up with a concept to position your business differently, with key messaging and a content strategy that marries in. This all comes to life in your website, and makes your marketing efforts (say on Linkedin/Google Ads) wayyy more effective.
Do you design and develop websites?
Yep, we sure do. But the best websites have a powerful strategy behind them. That's why we only take on website work that involves strategy first. As for what platform we use, we are extremely fond of Webflow - as we find it's the most user friendly platform for clients to jump in and easily update copy, imagery, etc.
Do you offer digital marketing, i.e. Facebook, Linkedin and Google Ads?
It’s not our area of marketing expertise. But, we’ll connect you with one of our partners, who specialises in this space. We'll brief them on your strategy direction and liaise with them to create a plan of action. If you'd like us to remain involved, we can join bi-monthly meetings to track your campaign progress (and assist in on-going creative content development).
Why do you refer to yourselves as small business architects?
Well, architects meticulously plan and problem solve with a creative flair. It feels right for us. We used to call ourselves a ‘Marketing Consultancy’, but marketing is only a part of what we do. Business strategy is at the base of our work. And we love advising our clients on areas like 'how to improve their service offering' or 'client experience.'
Whats the difference between marketing and business strategy?
Business strategy focuses on the overall goals and objectives of your business, while marketing strategy focuses on the marketing activities that will help you achieve those goals and objectives. They go-hand in hand. And, we provide both services - with the added bonus of being brand building experts.
Are you a marketing agency?
Yes. But here's the thing, Marketing is so broad! And after 7 years of working with countless small businesses, not one of our clients has ever been in a strong enough position to start marketing promotion effectively. We always need to go back to basics, so to speak, and strengthen their business and brand strategy first (their marketing won't perform well enough as is). Then we get their website in order. Then...we look to create a 12 month marketing plan that includes tactics to grow (this typically includes an organic and paid content strategy, building a strategic partner network, etc).
What's the best feedback you've received?
Emma - "when you're in a project, you fully immerse yourself in it. And, it's like you become part of the business as it's as if you were invested as much as I was as the business owner. You genuinely cared and you just get it" That was from the lovely Cassie @thebasecollective
Do you specialise in an industry?
We understand service-based businesses really well. And, while we tend to attract many law and financial firms, we deliberately keep our doors 'open' to other businesses because that's how our ideas remain so. We've seen it before, working with too many skin care brands for example, makes your ideas stale.
How big is your team?
Small enough to feel like you gain a partner in business, but with the ability to scale from 3-15 in the space of a week. Our business is based on a contractor model that enables us to be dynamic, as small businesses need. Basically, we rope in the right people we trust, when the time is right.
Do you offer graphic design services?
Yep, we sure do. But only if we have helped you with your strategy first.
Do you offer copywriting services?
Yep, we sure do. But only if we have helped you with your strategy first.
Where are your clients commonly at, before they start working with you?
Re: our 1-on-1 consulting - besides wanting to grow, many feel that their current business doesn’t reflect who they are and the reputation they want to build. Often they struggle to find and articulate words that describe what they do. And, many love to work with us to nut out who their ideal clients are, and how to devise a strategy to stand out to them.
Re: our start-up options - some of our start-ups want to get up and going fast! So, they opt for our face-to-face 'co-creation workshop'. Others want to take their time and opt for our 6month DIY offering that helps them build a strong strategy with 1hr each week. Others want to plug their gaps with our tools, at their own pace.
What do you mean by 'blending business and brand strategy'?
We blend your business and brand strategy, into one overarching plan of action. We look at the direction you want to take your business in and consider the clients you want to really hone in on. We can help reshape yours services, recommend a customised tech-stack and considering your pricing model. We then get to work and unpack the opportunities that exist to stand out in your industry. That's where our creative brains kick into gear, as we come up with a concept to position your business differently, with key messaging and a content strategy that marries in. This all comes to life in your website, and makes your marketing efforts (say on Linkedin/Google Ads) wayyy more effective.
Do you design and develop websites?
Yep, we sure do. But the best websites have a powerful strategy behind them. That's why we only take on website work that involves strategy first. As for what platform we use, we are extremely fond of Webflow - as we find it's the most user friendly platform for clients to jump in and easily update copy, imagery, etc.
Do you offer digital marketing, i.e. Facebook, Linkedin and Google Ads?
It’s not our area of marketing expertise. But, we’ll connect you with one of our partners, who specialises in this space. We'll brief them on your strategy direction and liaise with them to create a plan of action. If you'd like us to remain involved, we can join bi-monthly meetings to track your campaign progress (and assist in on-going creative content development).
Why do you refer to yourselves as small business architects?
Well, architects meticulously plan and problem solve with a creative flair. It feels right for us. We used to call ourselves a ‘Marketing Consultancy’, but marketing is only a part of what we do. Business strategy is at the base of our work. And we love advising our clients on areas like 'how to improve their service offering' or 'client experience.'
OUR TOOLS
View all toolsAre you starting a service-based business? Here’s the knowledge you need to form a solid strategy and grow, from day 'get-go'.
BUSINESS Direction
WHERE DO YOU
NEED GUIDANCE?
Let us know a gap in your knowledge and we’ll
do our best to plug it with a free tool.
do our best to plug it with a free tool.
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OUR BUSINESS
learn MoreWe plug in to your plans with the care of a Business partner.
WORKING ALONGSIDE YOU, TO:
- Shape your business around your financial, fulfilment and flexibility goals;
- Build a brand that reflects your ideal reputation, and;
- Establish customised marketing tactics to grow.
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